Fashion Institute of Design & Merchandising Los Angeles

Published date: 09/29/2018
Fashion Institute of Design & Merchandising

The Fashion Institute of Design & Merchandising is a for-profit college in California. It offers courses in fashion, entertainment, beauty, interior design, and graphic design. The college was founded in 1969 by Tonian Hohberg, who is its president and CEO

In 1969, we were urban pioneers starting a one-of-a-kind college with two Downtown L.A. classrooms. We’ve grown to become four campuses with a student body of 4,200 and nearly 65,000 graduates worldwide. Our driving force has been to stay focused on our goal: to create an educational environment that fuses student desires with career realities. We’re always thinking about how we can adapt and expand to meet the challenges ahead.

We offer accredited Master’s, Bachelor’s and Associate Degree programs in design and creative business. Our students collaborate on special Industry Partner Projects with brands like Nike, Murad, Athleta, Signal Snowboards, Lacoste, GUESS, and TOMS. Part-time work and internships with companies like J Brand Jeans, Stila, Topshop, Forever 21, Victoria’s Secret, and Adidas are an integral part of the curriculum. Our faculty are talented industry professionals who bring their experience and connections into the classroom, creating a dynamic, career-focused learning environment.

Mission Statement

FIDM's engaging learning environment and rigorous programs of study develop graduates who become leaders in the industries of global design and business. Under the guidance of faculty who are industry professionals, students learn to strategically integrate design thinking with technology, producing work that is grounded in critical and creative thought. Graduates embrace cultural diversity and ethical choice while advancing the well-being of their communities.


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